TARGET + ADELE

VIDEO PASSWORD ->  hello

My partner and I were tasked with creating a campaign to promote Adele's latest album with exclusive tracks, only sold at Target. After rounds of innovative and larger than life ideas, we came to the conclusion that we should keep it simple, elegant, and let her voice speak for itself. The results were seven unique spots each showcasing a song from her album. The spots aired on a primetime roadblock on major networks on the night before the album launch.