RANDOM ACTS OF HELPFULNESS
This is the latest campaign for the Southern California Honda Dealers. In the spots the helpful Honda men and women in blue surprise real people with "Random Acts of Helpfulness." I was on the team that created the initial concept for this campaign. I also created the "Random Acts of Helpfulness" campaign logo. We also evolved the campaign to include off camera random acts of helpfulness like: free ice cream, dodger seat upgrades, phone charging stations at theme parks and pet adoptions.