This is the latest campaign for the Southern California Honda Dealers. In the spots the helpful Honda men and women in blue surprise real people with "Random Acts of Helpfulness." I was on the team that created the initial concept for this campaign. I also created the "Random Acts of Helpfulness" campaign logo. We also evolved the campaign to include off camera random acts of helpfulness like: free ice cream, dodger seat upgrades, phone charging stations at theme parks and pet adoptions.