The Jumbaco is a campaign I concepted, art directed, and even co-wrote the song for. It is now known as one of Jack's most loved commercials - by the client as well as Jack's fans. The spot took on a life of its own when people started uploading YouTube videos of themselves singing the song and re-creating the spot. A group of teens even did a flash mob in a JITB restaurant singing the song to the employees- pretty impressive since flash mobs aren't that cool anymore. The Jumbaco became a part of pop culture so much so that Hot Top sold Jumbaco t-shirts. 

Below is the spot followed by a case study of the campaign's success.