JACK IN THE BOX "HOT MESS"
For the 2013 Jack in the Box Superbowl campaign, I got the chance to create a fictional 80's hair band called Meat Riot. Below is the :30 spot and the full length music video. The campaign sparked hundreds of YouTube parodies and covers as well as thousands of Instagram shots of people with the branded materials. We also worked with a digital agency to create Hot Mess branded social channels, karaoke videos, a scream test, and band merch.