BRIDEZILLAS POP UP MUSUEM
This year WE tv challenged us with creating something that would get a ton of social buzz and earned media for their show Bridezillas. What we created was a full immersive branded museum filled with craziness. We had an animatronic "bridezilla" dinosaur in a full gown, a "Bridezillas Through History" section that payed homage to the likes of Cleopatra and the Goddess Hera. We had a claw machine with Tiffany's gift cards, a rage-o-meter punching bag game, a scream booth, selfie-ops left and right. All in the heart of Timesquare.
If you don't believe me, check out tall of the amazing Instagram post from visitors and celebrities.
Overall, the campaign successfully spurred in a 178 percent increase across all the network’s social platforms, with 60 percent of content coming from Instagram, and 30 percent from Twitter. The press events generated coverage from both local and national entertainment and business outlets such as People Magazine, E! Online, Adweek’s Agency Spy, and Campaigns USA, and led to more than 800 media impressions, representing a $10 million ad dollar value.
More than 10,000 visitors also flocked to see it in person and spent an average of 15 minutes exploring the museum.